L’Oréal Paris Preference Permanent Hair Colour 10.1 Helsinki Very Light Ash Blonde (3 Pack)

Experience Luminous, Salon-Quality Color at Home

Elevate your hair care routine with the L’Oréal Paris Preference collection, designed to deliver bold, high-shine color that stays vibrant for up to 8 weeks. This triple-pack bundle of Helsinki 10.1 Very Light Ash Blonde features a unique translucent gel formula combined with a specialized shine oil to intensify your hair’s natural nuances while providing sophisticated, cool-toned reflects.

Why You’ll Love This

• 8-Week Radiant Shine: Formulated with light-reflecting dyes to ensure your color remains luminous and fresh for two months.
• 100% Grey Coverage: Provides total coverage for even the most stubborn greys, ensuring a seamless and professional finish.
• UV Protection & Vitamin E: The included Shine Protect Conditioner is enriched with nutrients to preserve brilliance and protect hair from environmental stressors.
• Multidimensional Reflects: Advanced translucent gel technology creates deep, multi-tonal reflects rather than flat, one-dimensional color.
• Bulk Value Bundle: This 3-pack ensures you have your favorite shade ready for consistent root touch-ups or full-color refreshes.

Product Details

• Brand: L’Oréal Paris
• Range: Preference
• Shade: 10.1 Helsinki (Very Light Ash Blonde)
• Package Quantity: 3 x Permanent Hair Colour Kits
• Hair Type: Suitable for all hair types
• Key Ingredients: Shine Oil, Vitamin E, and UV Filters